Starbucks Marketing Strategy Essay Example for Free

Starbucks Marketing Strategy Essay Starbucks developed an advantage over its competitors by engaging in partnerships with stores such as Safeway, Barnes Noble where they open cafes to serve their coffee and sell their products. They improved their brand awareness by licensing its brand name on different food products such as ice cream and bottled Frapuccinos 2. What were the principal drivers behind Starbucks’ success in the marketplace? What does the Starbucks brand mean to consumers? How have the growth opportunities pursued that Starbuck has pursued affected the value of its brand name? One of the drivers behind Starbucks’ success is their store locations. The company only open stores in centralized cities in highly visible regions. Stores are always spacious with room for customers to hang out and drink their coffee. They also have great merchandise items such as coffee beverages, whole bean coffee by the pound, pastries, sandwiches, etc†¦ A big part is Starbucks’ success is their employees. Their baristas are trained to customize each drink and to explain the origin of different coffees. There are treated like partners, and trained to provide the best customer service and to deal with customer complains on the spot. The Starbucks brand means consistency and predictability to consumers. It is a promise to great coffee and great experience. Starbucks’ extensive product line strategy of creating a variety of products beyond just coffee beans was a big growth opportunity, as well as their partnerships that allowed them to expand their brand by selling ready to drink coffee, flavored ice cream and branded coffee now in supermarkets. They also have joint venture agreements in 15 countries. 3. What are the major challenges facing Starbucks as it goes global? Is the brand advantage sustainable going forward? Can Starbucks defend its position against other specialty coffee retailers? Competition is always a challenge when expanding a business overseas, as well as their lack of experience in the international market. Global expansion also means being operated by local partners and therefore making less money. However, I do believe their brand is sustainable. Starbucks is the market pioneer, which gives them major advantage against their competitors. To defend their position, Starbucks should never impose their western preferences in their international markets and continue to adapt their products to the local markets.

photography after 1917 :: essays research papers

Analysis of a photography after 1917. AUBREY BODINE. â€Å"BUILDERS IN LINE†. (1961) Aubrey Bodine's photographic career began in 1923 when as an office boy with the Baltimore Sun he was a newspaperman covering all sorts of stories with his camera so this gave him opportunities to travel throughout the region and learn about it in every tide, wind, weather and season and out of this experience came amazing pictures of farming, oystering, hunting, soap boiling, blacksmithing, clock making, bricklaying and dozens of other occupations he a true American original, combined reportage with the creative eye of an artist. Bodine believed that photography could be a creative discipline, and he studied the principles of art, the camera and the dark room equipment were tools to him like the painter's brush or the sculptor's chisel. He was always experimenting with his tools, but hardly ever made a mistake. Some of his best pictures were literally composed in the viewfinder of the camera. In other cases he worked on the negative with dyes and intensifiers, pencil marking, and ev en scraping to produce the effect he had in mind. He added clouds photographically, and made other even more elaborate manipulations. Bodine's rationale for all these technical alterations of the natural scene was simply that, like the painter, he worked from the model and selected those features which suited his sense of mood, proportion and design. The picture was the thing, not the manner of arriving at it. He did not take a picture, he made a picture. Bodine's work includes pictorialist images as well as "straight" story-telling photojournalism and are also creative works of great originality. From his photographs I choose the image named â€Å"Builders in Line†, a a perfectly balanced image bathed in natural light. a captured moment of history that intrigue me, amaze me, and makes me want to discover the way he could get such a piece of art. It is a construction or a structure being built and he captured the moment in which two builders are walking trough and even though the image of them is far I can almost see their faces walking so tired like robots just doing their job. This high-gloss, high-contrast print reminds me like a typical day in a builder life. He made an amazing use of light and darkness and that way he balanced the composition between the structure that we can

P1 Outline the responsibilities of the levels of government in the UK Essay

Government Department Responsibilities Ministry Of defence This department has responsibility for the British Army, the Royal Navy and the Royal Air Force. This department is regulated by the Secretary of state for defence and three other junior Ministers, specifically the Minister of State for the armed forces, the under-secretary of state for defence and Minster for Veterans. The Ministry of defence’s job is to decide the policies and earning for all three armed services and decide budgets to. Ministry Of Justice From charge to release the ministry of Justice is responsible for the courts, prisons and Probation Services. The Home Office The Home office has a prime responsibility; they are responsible for civilian services such as the passport and Immigration service, drug policies and the Police. Department Of Communities and Local Government This department is responsible for The Uk’s fire and Rescue service. It is regulated by the secretary of state for communities and local Government and Numerous junior Ministers. The departments job is to allocate the local Government with supply’s to fund the Fire and rescue Service. The Department also improves the Rescue national policies and priorities. On the other hand this department is also responsible for local government although it’s non-uniformed it is still a necessary service. Department For Health This department has responsibility for the national Health Service. They are responsible for the Ambulance service to. Independent Police Complaints commission This department deals with complaints within the Police service. There responsibility is to carry out investigations on serious matters. Some of the complaints made might be related to incidents involving death or injury, police corruption, police racism or perverting the course of justice. HM Revenue and Customs This department is responsible for collecting taxes it also has responsibility for the customs and exercise service. Inspectorates and HM inspectorates To ensure the even running of particular public services the government has given this responsibility to the HMI The defence Vetting Agency This agency carries out national security checks its responsible for checking anyone who joins the Armed services, civilians who work with the Ministry of Defence, civilian contractors or any other checks in government departments. Quality Care Commission This department’s responsibility is to make sure all health care and social care including private healthcare in England is met to the quality standards required and that patients are getting the care they expect.

Information About the Nut-Producing Allegheny Chinkapin

Chinkapin or chinquapin is a small tree found throughout the southeastern United States. It has one nut in a burr that opens into two halves which gives the tree a distinctive chestnut look. Botanists have now condensed the trees grouping of taxa to a single tree, Castanea pumila var. pumila and now consider that the chinkapin is one species comprising two botanical varieties: vars. ozarkensis and pumila. This tree should not be confused with chinquapin oak. The Allegheny chinkapin, also called common chinkapin, may well be the most ignored and undervalued native North American nut tree. It has been widely hailed as a sweet and edible nut and has been of value to its cousin, the American chestnuts breeding programs. It is, however, a small nut encased in a tough bur which makes for difficulties in harvesting the nut. Chinkapin Specifics Scientific name: Castanea pumilaPronunciation: cast-ah-neigha pum-ill-ahCommon name(s): Allegheny chinkapin, common chinquapin, American chinkapinFamily: FagaceaeUSDA hardiness zones: USDA hardiness zones: USDA hardiness zones: 5b through 9AOrigin: native to North America The Special Little Chinkapin Nut The chinkapins fruit is an interesting small, bur covered nut. The bur has sharp spines, 3/4 to 1 1/2 inches in diameter. Often the burs form in clusters on stems but each bur contains a single, shiny brown chestnut-like nut. Nuts are edible and quite sweet when mature in the fall. A horticulturist once remarked, the Allegheny chinkapin makes your mouth water but to see it makes your eyes water, obviously liking both the trees beauty and bounty. Other experts suggest that the tree is well worthy of cultivation as an ornamental shade tree, even if we leave out of the account its rapid growth, productiveness, and delicious little nuts, which will be very acceptable for home use. There are several online sources where you can purchase the tree. General Chinkapin Description Castanea pumila var. pumila can be characterized as a large, spreading, smooth-barked multistemmed shrub, 10 to 15 feet tall, or as a small tree occasionally single stemmed and 30 to 50 feet tall. Large trees are sometimes found in the landscape, especially where they have been groomed and encouraged to grow and where there are few competing trees. Chinkapin Leaf Characteristics Leaf arrangement: alternateLeaf type: simpleLeaf margin: toothedLeaf shape: elliptical; oblongLeaf venation: parallel side veinsLeaf type and persistence: deciduousLeaf blade length: 3 to 6 inchesLeaf color: greenFall color: yellow Chinkapin Nut Harvest The Allegheny chinkapin is normally ready for harvesting in early September in the upper tree hardiness zones and later in the lower portion of the trees natural range. These nuts need to be harvested as soon as they mature. Prompt nut collection is a must as a large wildlife population can remove the entire crop in days. Again, one single brown nut is contained in each spiny green bur. When these burs start to separate and begin changing into a fall yellow color, its time for seed collection. The burs of chinkapin are normally no more than 1.4 to 4.6 cm in diameter and will split into two sections at nut maturity. Pests and Diseases of Chinkapin Chinkapins are fairly susceptible to the Phytophthora cinnamomi root rotting fungus as are many tree species. The tree can also suffer from the blight of the American chestnut. The Allegheny chinkapin seems to be somewhat resistant to the American chestnut blight which is a fungal disease caused by Cryphonectria parasitica. Only a few heavily cankered trees have been found in Georgia and Louisiana. Chinkapins that do blight will continue to sucker and send up shoots from the root collar despite the cankering and will produce fruit. Folklore Legend has it that Captain John Smith recorded the first European record of the chinquapin in 1612. Cpt. Smith writes, The indians have a small fruit growing on little trees, husked like a chestnut, but the fruit most like a very small acorne. This they call Checkinquamins, which they esteem a great daintie. Bottom Line Allegheny chinkapins are prolific producers of sweet, nutty flavored, small chestnuts. They have attractive foliage and flowers, although the odor at blossoming time is considered unpleasant. Horticulturist Michael Dirr says Allegheny chinkapin, has entered my plant life since moving south and makes, as I have seen it, a small shrub that could be used for naturalizing and providing food for wildlife. The great drawback of Allegheny chinkapin is its small nut size and the added disadvantage that many nuts stick fast in the bur at harvest and have to be removed by force. Because these nuts are small, are difficult to harvest and can germinate before harvest time, they have limited potential as a commercial crop. Good news is that the trees small size, precocity, and heavy production may be useful characteristics to breed into the commercial chestnut species. The chinkapin is adapted to a wide range of soils and site conditions and should be considered for its wildlife value. The nuts are eaten by a number of small mammals such as squirrels, rabbits, deermice, and chipmunks. By cutting the stem at the ground surface, dense thickets can be established within a few years to provide food and cover for wildlife, especially grouse, bobwhite, and wild turkey.

Police Brutality A Black Man s World - 1005 Words

In the world today the color of your skin implies more than we might suggest. The topic that I have chosen to analyze is Police Brutality. Police brutality is often affiliated with racial profiling. It is frequently said that we live in a â€Å"white man’s world† yet the white race is by account not the only race in America. Recently, the death by police rate has immensely expanded. African Americans are the number one victims in Police Brutality. Police uniforms are utilized to speak power, yet they misuse their authority by utilizing self-preservation to conceal their homicides. In 2015 alone there has been over 300 murders by policemen. At least 33% of the individuals were unarmed. African Americans just happen to be 3 times more likely to be killed by police than whites. In fact, 17 of the 100 largest cities in the United States are where black men were killed at higher rates that the United States murder rate in 2014. Majority of the time blacks are suspected of violent crimes or being armed with guns or other weapons. In such cases police have a better chance of being acquitted of all charges rather face any jail time. Take these cases for instance; Jeremy McDole, Michael Brown, Sandra Bland and Eric Garner. Jeremy McDole, 28, of Delaware, was fatally shot and killed by police. McDole was paralyzed from the waist down, and authorities said that he was attempting to flee and refused to drop his gun. â€Å"No weapon is visible on or near him, the police opened fire and McDoleShow MoreRelatedPolice Brutality Essay989 Words   |  4 PagesPolice Brutality against African American people has begun to take a toll on our communities. African American communities cannot even trust the police, because of the way they are being treated unfairly by a police officers of them distract or their state. Which is why the police are being coming more advanced in technology, but still fail to use their powers as an officer correctly. This cause the police officers are using misconduct against African American people when confronted by them. ThisRead MoreIn Our Society, There Has Been Several Issues But One Of1213 W ords   |  5 PagesAfrican American community. Police Brutality is a major problem that many African Americans fear dealing with racial divides but some believe minorities cause higher crime rates. In the dictionary of law, Police brutality, is the use of excessive and/or unnecessary force by police when dealing with civilians. Many Americans have gone through many situations where they were excessively force by the police. But few American’s were racial profiled, discriminated, or beat brutality for no appointed reasonRead MoreEffects Of Racial Discrimination In To Kill A Mockingbird1526 Words   |  7 Pagescolor of their skin or when you think different races exist in the world. Racial discrimination comes in two different forms extrinsic and intrinsic. Extrinsic is when you believe that a certain race is bad. Intrinsic racism is when you have a specific hatred towards a certain race. To Kill a Mockingbird, a novel that shows many forms of racial discrimination that wa s written b y Harper Lee in the 1960’s. In To Kill a Mockingbird, a black male named Tom Robinson is accused of raping a white woman namedRead MoreEssay On Police Brutality1076 Words   |  5 PagesPolice Brutality has been a problem since the early 1900’s, the problem majorly struck when Michael Brown was shot in 2014, this caused nationwide protest. â€Å"Activists blocked intersections, riot police arrived in armored vehicles and about 200 demonstrators were arrested† (The Washington Post). Organizations have been around to stop police brutality of African Americans, like the Black Panthers in 1966, who wanted freedom of African Americans and to stop all these problems that were occurring. TheirRead MoreThe Problem Of Police Brutality1646 Words   |  7 Pages One of the biggest problems that plague America is police brutality. The job of the police is to protect the community they’re assigned to work in, from any illegal activity that occurs. However, there are officers who believe they are above the law. Police brutality has been a political oppression that has been occurring more many years. There’s been many cases of excessive force towards innocent civilians by an officer that has sparked a national outrage. Stephan Lendman of Media with ConscienceRead MoreHow Can I Prevent The Police From Abusing Certain Citizens Based On Race Case Study1048 Words   |  5 PagesDriving Question: How can I prevent the police from abusing certain citizens based on race? An 18-year-old African-American man was going to the bank, trying to renew his credit card. All of a sudden a man in black ran out of the bank asking him to bring the money to the car, that’s when he knew it was a robbery. The alarm when off and police sirens approached. The 20-year-old refused to help him so the man in black drove off. The police arrived, saw the young man, and arrested him. Yes, it was an arrestRead MorePolice Brutality And The Police Essay940 Words   |  4 Pages Police brutality refers to the use of excessive force against a civilian. The controversies that surround the topic of police brutality relate to different definitions and expectations over what is meant by excessive force. Indeed, police officers are expressly authorized to use necessary, reasonable force to perform their duties. As Jerome Skolnick, an influential police scholar in the United States, underscores: â€Å"as long as members of society do not comply with the law and resist the police, forceRead MorePolice Brutality And The Civil Rights Movement1738 Words   |  7 PagesWhile combating police brutality everyday, what really does matter? Despite, the increased attention and actions to remedy police brutality, police brutality is still a prevalent issue in today’s American society. It has sent critics on both sides of the issue into their corners, as no one really seems to have the answer. Maybe, the reason why police brutality has been so troublesome to alter is because the people trying to alter it are only targeting only the symptoms instead of the infection itselfRead MoreRacism Is A Big Problem1249 Words   |  5 Pagesjail or police can get fired for harming innocent people. What do white cops have against black men? I think that white cops don t like black men because they think that black men are suspicious. Yet, it could be possible that these officers are not taking the time to do their jobs correctly. Cops behavior towards black men White cops behavior towards black men is similar to police brutality. (â€Å"Police brutality is the use of any force exceeding that reasonably necessary lawful police purpose†)Read MoreCrime And Justice : America Has Gone Downhill Essay1018 Words   |  5 PagesJonathan S. Gurrola Mrs. Tibbett Civics 25 August 2016 Crime and Justice Throughout the years, America has gone downhill. The United States of America has faced many hindrances, and it was a struggle to face these problems. A problem that America faces is the political view on crime and justice. America can’t seem to fix this issue, and the Republican party will fix this. â€Å"Justice consists not in being neutral between right and wrong, but in finding out the right and upholding it, wherever

history of algebra Essay - 1199 Words

Unlike geometry, algebra was not developed in Europe. Algebra was actually discovered (or developed) in the Arab countries along side geometry. Many mathematicians worked and developed the system of math to be known as the algebra of today. European countries did not obtain information on algebra until relatively later years of the 12th century. After algebra was discovered in Europe, mathematicians put the information to use in very remarkable ways. Also, algebraic and geometric ways of thinking were considered to be two separate parts of math and were not unified until the mid 17th century. nbsp;nbsp;nbsp;nbsp;nbsp;The simplest forms of equations in algebra were actually discovered 2,200 years before Mohamed was born. Ahmes wrote†¦show more content†¦Omar was also a poet, philosopher, and astronomer. Omar’s works were translated in 1851, which was research on Euclid’s axioms. In the medieval period, he expanded on Khwarizmi’s and the Greeks mathematic works. He only worked with cubic equations only and focused on geometric and algebraic solutions of equations. In 1145AD, Al-Khwarizmi’s book was translated by Robert Chester, which made it possible for algebra to be introduced to Europe. After algebra was introduced in Europe, European mathematicians developed and expanded on algebra concepts. Even though algebra began in the Arabic countries, once European mathematicians obtained the information of algebra, they became the leaders of mathematical discoveries in the world (â€Å"Mathematics†). nbsp;nbsp;nbsp;nbsp;nbsp;From the period of 1145AD – the late 16th century, many mathematicians developed on algebraic concepts. However, it was not until the 1680’s that the most remarkable discoveries were made using algebra. Sir Isaac Newton was a very famous mathematician, English physicist, astronomer, philosopher, and alchemist. During his period of study, he used algebra to describe universal gravitation, develop the laws of motion, found orbits of the planets to be elliptical, discovered that light was made of particles, discovered the rate of cooling objects, and the binomial theorem. His most important works were the development of calculus. However, Newton did not work alone on creating theShow MoreRelatedThe History of Algebra916 Words   |  4 PagesThe History of Algebra The history of algebra has been around for several decades, this method of mathematics has been used during the beginning of time. The development of algebraic notation progressed through out three stages: the rhetorical stage, the syncopated stage, and the symbolic stage with which we are use to using in our daily usage of algebra. In ancient civilization math was used to help leaders to strategically form how their troops should be lined up for battle and help decideRead MoreThe History Of Algebra, How It Started, The Most Study Mathematical Subject Around The World1750 Words   |  7 PagesThis paper will show the history of algebra, how it started, and how it grew to be what it is today. It will show that it started it developments from the basic arithmetic operations that first were used to solve simple addition, subtraction, multiplication, and division and how it went incorporating more operations that permitted it to solve problems that involve abstract concepts. It will show that the recorded history begins mostly with the Egyptian papyrus, and how it went passing from one civilizationRead MorePlan-Do-Study-Act (Pdsa): the Deming Cycle906 Words   |  4 Pagesstudents to complete End-of-Course exams at the completion of English 1, Physical Science, U.S. History, and Algebra 1. Below you will find data from the 2009-2010 Algebra End-of-Course Exam. This exam is giving to students at the end of Algebra I CP and Algebra Tech II. The exam is given by the state and is twenty percent of the students’ final grade. The exam tests the South Carolina Algebra Standards. These standards include understanding functions, linear functions, and quadratic equationsRead MoreAnnual Islamic Symposium On The Arts And Sciences1042 Words   |  5 Pagesfigures met in the â€Å"House of Wisdom† in order to hold panel discussions and present displays on the advancements in the fields of Art and Science through the 15th century. Mathematics took center stage at the symposium with Al-Khwarizmi speaking about history of his field during the Arab empire and discussing major contributors to the field. Arabic Mathematics derived from the simple system of finger reckoning, using one s fingers in order to do basic forms of arithmetic. After some time â€Å"Finger reckoningRead More The Important Role of Mathematicians in Society Essay1653 Words   |  7 PagesImportant Role of Mathematicians in Society Thesis Statement This report will focus on the professional field of mathematicians. It will highlight some of the history, responsibilities, opportunities, and requirements of this occupation. Outline I.nbsp;nbsp;nbsp;nbsp;nbsp;Introduction A.nbsp;nbsp;nbsp;nbsp;nbsp;A condensed history of mathematics B.nbsp;nbsp;nbsp;nbsp;nbsp;Famous mathematicians and their accomplishments II.nbsp;nbsp;nbsp;nbsp;nbsp;Body A.nbsp;nbsp;nbsp;nbsp;nbsp;OpportunitiesRead MoreThe Contributions Of Islamic Mathematicians1329 Words   |  6 Pagesmathematicians, with particular attention to The Father of Algebra and his contributions. As the reader will notice, the contributions of Islamic mathematicians reached the major branches of mathematics of their era by building upon the work of mathematicians of other cultures and leaving detailed records of their achievements and those of cultures past. Key-Words: - Al-khwarizmi, algebra, Khayyam, Al’Kashi. 1 Introduction Although world history books have documented the period of the Dark Ages inRead MoreEssay Boolean Logic1555 Words   |  7 PagesBoolean Logic Many of our computer databases utilize boolean logic as the basis of querying the database. Boolean logic has a much older history than most computer users imagine. It is helpful to understand the background and theory behind this concept, because this theory is the foundation on which contemporary computer science and information technology has been built. George Boole was an English mathematician. Born in 1815, he had no formal higher education, but had a natural gift for mathematicsRead MoreThe Common Core State Standards982 Words   |  4 Pagesat the Common Core State Standards’ stance on algebra, which is taught in the eighth grade. According to the Common Core, students who take algebra can become familiar with more complex math courses as they progress through school, and will have more knowledge when they enter college. However, the infographic points out that childhood brain development tends to plateau in the eighth grade, which makes it harder to learn and retain new concepts. Algebra at an early age can discourage students and leadRead MoreThe Benefits of a Liberal Arts Education797 Words   |  3 Pagesrelationships and similarities making innovations more attainable. The reason algebra is so conveniently practical in relation to science, for example, is because it was developed as a tool for science. Algebra, as it is, would not be existent were it not for Diophantus, the Greek scholar who developed algebra. He was likely aware what his studies meant for future generations, mathematical and scientific alike (OConnor, Robertson). Algebra serves society through science and its accomplishments. From nuclearRead MoreInstructional Sequence Is Useful For Teachers Of Secondary Mathematics Learners1485 Words   |  6 Pagesit is important for teachers to be aware of it and use it in their classroom. Description of Strategy Graduated instructional sequence is useful for teachers of secondary mathematics learners. Especially helpful for those having difficulty in algebra, this strategy is potentially more effective on those who struggle with conceptual understanding of numbers, symbols, and the relationship between them. However, it is useful for teaching fractions, percentages, geometry, and many other concepts as

Technology Responsibility Failure - Food Animals

Question: Discuss about the Technology Responsibility for Failure, Food Animals. Answer: Introduction: In the present scenario, this has become a matter of contention whether to continue the traditional way of eating food or should think differently to meet the need of daily nutrition for health. In this concern, a question comes here, i.e. whether these new easily edible but technologically invented foods are safe or not for health (Sax 2016). According to several reports, technically developed food substitutes are not healthy; not only the health concern but also eating technological food alternatives like Soylent Bar is tending to change the manner of eating for the human being. There is a term called food futurism that focuses on blending utopian ideas of tech-foods with the requirement of natural ingredients (Sax 2016). Food habits have been undergoing evolution since the first time food has been discovered. However, now the situation has got critical because the new trend of putting the nutritional supplements, required to live by humans, in a single and easily digestible technological formula is not going well. Galusky (2014), mentioned that intaking of food that has natural taste is the best option for both taste and health rather depending on the artificial food that do not satisfy the appetite of the human being. Reference list: Galusky, W., 2014. Technology as responsibility: Failure, food animals, and lab-grown meat.Journal of Agricultural and Environmental Ethics,27(6), pp.931-948. Sax, D. 2016 The Real Soylent Sickness Available at: https://www.newyorker.com/business/currency/the-real-soylent-sickness [Accessed on 14-12-2016]