Starbucks Marketing Strategy Essay Example for Free

Starbucks Marketing Strategy Essay Starbucks developed an advantage over its competitors by engaging in partnerships with stores such as Safeway, Barnes Noble where they open cafes to serve their coffee and sell their products. They improved their brand awareness by licensing its brand name on different food products such as ice cream and bottled Frapuccinos 2. What were the principal drivers behind Starbucks’ success in the marketplace? What does the Starbucks brand mean to consumers? How have the growth opportunities pursued that Starbuck has pursued affected the value of its brand name? One of the drivers behind Starbucks’ success is their store locations. The company only open stores in centralized cities in highly visible regions. Stores are always spacious with room for customers to hang out and drink their coffee. They also have great merchandise items such as coffee beverages, whole bean coffee by the pound, pastries, sandwiches, etc†¦ A big part is Starbucks’ success is their employees. Their baristas are trained to customize each drink and to explain the origin of different coffees. There are treated like partners, and trained to provide the best customer service and to deal with customer complains on the spot. The Starbucks brand means consistency and predictability to consumers. It is a promise to great coffee and great experience. Starbucks’ extensive product line strategy of creating a variety of products beyond just coffee beans was a big growth opportunity, as well as their partnerships that allowed them to expand their brand by selling ready to drink coffee, flavored ice cream and branded coffee now in supermarkets. They also have joint venture agreements in 15 countries. 3. What are the major challenges facing Starbucks as it goes global? Is the brand advantage sustainable going forward? Can Starbucks defend its position against other specialty coffee retailers? Competition is always a challenge when expanding a business overseas, as well as their lack of experience in the international market. Global expansion also means being operated by local partners and therefore making less money. However, I do believe their brand is sustainable. Starbucks is the market pioneer, which gives them major advantage against their competitors. To defend their position, Starbucks should never impose their western preferences in their international markets and continue to adapt their products to the local markets.

photography after 1917 :: essays research papers

Analysis of a photography after 1917. AUBREY BODINE. â€Å"BUILDERS IN LINE†. (1961) Aubrey Bodine's photographic career began in 1923 when as an office boy with the Baltimore Sun he was a newspaperman covering all sorts of stories with his camera so this gave him opportunities to travel throughout the region and learn about it in every tide, wind, weather and season and out of this experience came amazing pictures of farming, oystering, hunting, soap boiling, blacksmithing, clock making, bricklaying and dozens of other occupations he a true American original, combined reportage with the creative eye of an artist. Bodine believed that photography could be a creative discipline, and he studied the principles of art, the camera and the dark room equipment were tools to him like the painter's brush or the sculptor's chisel. He was always experimenting with his tools, but hardly ever made a mistake. Some of his best pictures were literally composed in the viewfinder of the camera. In other cases he worked on the negative with dyes and intensifiers, pencil marking, and ev en scraping to produce the effect he had in mind. He added clouds photographically, and made other even more elaborate manipulations. Bodine's rationale for all these technical alterations of the natural scene was simply that, like the painter, he worked from the model and selected those features which suited his sense of mood, proportion and design. The picture was the thing, not the manner of arriving at it. He did not take a picture, he made a picture. Bodine's work includes pictorialist images as well as "straight" story-telling photojournalism and are also creative works of great originality. From his photographs I choose the image named â€Å"Builders in Line†, a a perfectly balanced image bathed in natural light. a captured moment of history that intrigue me, amaze me, and makes me want to discover the way he could get such a piece of art. It is a construction or a structure being built and he captured the moment in which two builders are walking trough and even though the image of them is far I can almost see their faces walking so tired like robots just doing their job. This high-gloss, high-contrast print reminds me like a typical day in a builder life. He made an amazing use of light and darkness and that way he balanced the composition between the structure that we can

P1 Outline the responsibilities of the levels of government in the UK Essay

Government Department Responsibilities Ministry Of defence This department has responsibility for the British Army, the Royal Navy and the Royal Air Force. This department is regulated by the Secretary of state for defence and three other junior Ministers, specifically the Minister of State for the armed forces, the under-secretary of state for defence and Minster for Veterans. The Ministry of defence’s job is to decide the policies and earning for all three armed services and decide budgets to. Ministry Of Justice From charge to release the ministry of Justice is responsible for the courts, prisons and Probation Services. The Home Office The Home office has a prime responsibility; they are responsible for civilian services such as the passport and Immigration service, drug policies and the Police. Department Of Communities and Local Government This department is responsible for The Uk’s fire and Rescue service. It is regulated by the secretary of state for communities and local Government and Numerous junior Ministers. The departments job is to allocate the local Government with supply’s to fund the Fire and rescue Service. The Department also improves the Rescue national policies and priorities. On the other hand this department is also responsible for local government although it’s non-uniformed it is still a necessary service. Department For Health This department has responsibility for the national Health Service. They are responsible for the Ambulance service to. Independent Police Complaints commission This department deals with complaints within the Police service. There responsibility is to carry out investigations on serious matters. Some of the complaints made might be related to incidents involving death or injury, police corruption, police racism or perverting the course of justice. HM Revenue and Customs This department is responsible for collecting taxes it also has responsibility for the customs and exercise service. Inspectorates and HM inspectorates To ensure the even running of particular public services the government has given this responsibility to the HMI The defence Vetting Agency This agency carries out national security checks its responsible for checking anyone who joins the Armed services, civilians who work with the Ministry of Defence, civilian contractors or any other checks in government departments. Quality Care Commission This department’s responsibility is to make sure all health care and social care including private healthcare in England is met to the quality standards required and that patients are getting the care they expect.

Information About the Nut-Producing Allegheny Chinkapin

Chinkapin or chinquapin is a small tree found throughout the southeastern United States. It has one nut in a burr that opens into two halves which gives the tree a distinctive chestnut look. Botanists have now condensed the trees grouping of taxa to a single tree, Castanea pumila var. pumila and now consider that the chinkapin is one species comprising two botanical varieties: vars. ozarkensis and pumila. This tree should not be confused with chinquapin oak. The Allegheny chinkapin, also called common chinkapin, may well be the most ignored and undervalued native North American nut tree. It has been widely hailed as a sweet and edible nut and has been of value to its cousin, the American chestnuts breeding programs. It is, however, a small nut encased in a tough bur which makes for difficulties in harvesting the nut. Chinkapin Specifics Scientific name: Castanea pumilaPronunciation: cast-ah-neigha pum-ill-ahCommon name(s): Allegheny chinkapin, common chinquapin, American chinkapinFamily: FagaceaeUSDA hardiness zones: USDA hardiness zones: USDA hardiness zones: 5b through 9AOrigin: native to North America The Special Little Chinkapin Nut The chinkapins fruit is an interesting small, bur covered nut. The bur has sharp spines, 3/4 to 1 1/2 inches in diameter. Often the burs form in clusters on stems but each bur contains a single, shiny brown chestnut-like nut. Nuts are edible and quite sweet when mature in the fall. A horticulturist once remarked, the Allegheny chinkapin makes your mouth water but to see it makes your eyes water, obviously liking both the trees beauty and bounty. Other experts suggest that the tree is well worthy of cultivation as an ornamental shade tree, even if we leave out of the account its rapid growth, productiveness, and delicious little nuts, which will be very acceptable for home use. There are several online sources where you can purchase the tree. General Chinkapin Description Castanea pumila var. pumila can be characterized as a large, spreading, smooth-barked multistemmed shrub, 10 to 15 feet tall, or as a small tree occasionally single stemmed and 30 to 50 feet tall. Large trees are sometimes found in the landscape, especially where they have been groomed and encouraged to grow and where there are few competing trees. Chinkapin Leaf Characteristics Leaf arrangement: alternateLeaf type: simpleLeaf margin: toothedLeaf shape: elliptical; oblongLeaf venation: parallel side veinsLeaf type and persistence: deciduousLeaf blade length: 3 to 6 inchesLeaf color: greenFall color: yellow Chinkapin Nut Harvest The Allegheny chinkapin is normally ready for harvesting in early September in the upper tree hardiness zones and later in the lower portion of the trees natural range. These nuts need to be harvested as soon as they mature. Prompt nut collection is a must as a large wildlife population can remove the entire crop in days. Again, one single brown nut is contained in each spiny green bur. When these burs start to separate and begin changing into a fall yellow color, its time for seed collection. The burs of chinkapin are normally no more than 1.4 to 4.6 cm in diameter and will split into two sections at nut maturity. Pests and Diseases of Chinkapin Chinkapins are fairly susceptible to the Phytophthora cinnamomi root rotting fungus as are many tree species. The tree can also suffer from the blight of the American chestnut. The Allegheny chinkapin seems to be somewhat resistant to the American chestnut blight which is a fungal disease caused by Cryphonectria parasitica. Only a few heavily cankered trees have been found in Georgia and Louisiana. Chinkapins that do blight will continue to sucker and send up shoots from the root collar despite the cankering and will produce fruit. Folklore Legend has it that Captain John Smith recorded the first European record of the chinquapin in 1612. Cpt. Smith writes, The indians have a small fruit growing on little trees, husked like a chestnut, but the fruit most like a very small acorne. This they call Checkinquamins, which they esteem a great daintie. Bottom Line Allegheny chinkapins are prolific producers of sweet, nutty flavored, small chestnuts. They have attractive foliage and flowers, although the odor at blossoming time is considered unpleasant. Horticulturist Michael Dirr says Allegheny chinkapin, has entered my plant life since moving south and makes, as I have seen it, a small shrub that could be used for naturalizing and providing food for wildlife. The great drawback of Allegheny chinkapin is its small nut size and the added disadvantage that many nuts stick fast in the bur at harvest and have to be removed by force. Because these nuts are small, are difficult to harvest and can germinate before harvest time, they have limited potential as a commercial crop. Good news is that the trees small size, precocity, and heavy production may be useful characteristics to breed into the commercial chestnut species. The chinkapin is adapted to a wide range of soils and site conditions and should be considered for its wildlife value. The nuts are eaten by a number of small mammals such as squirrels, rabbits, deermice, and chipmunks. By cutting the stem at the ground surface, dense thickets can be established within a few years to provide food and cover for wildlife, especially grouse, bobwhite, and wild turkey.